Joel Mchale, host of the E! Network’s The Soup, was on a mission to do a non-commercial looking ad for Nintendo that he wanted to go viral. So what did he end up with? An anti-commercial, viral commercial for Nintendo that really isn’t a commercial but sort of is.
“It’s hard to make a commercial that people don’t realize is a commercial until it’s too late,” McHale says in the online ad. “I mean, that’s like trying to convey the 3D image of the Nintendo 3DS within a lousy 2D video.”
All you need to know is bikini-clad women, an abused intern and Mario & Luigi all take part. The hilarious ad is worth the click.